Microsoft Dynamics 365 - Customer Insights

In today’s digital economy, delivering an exceptional customer experience across every touchpoint has quickly become a competitive differentiator. Most organizations realize if they hope to remain successful they must effectively leverage the vast amounts of data available to them in order to support the personalized engagement that customers expect. According to McKinsey, organizations that harness customer data for insights can achieve revenue gains of 5 to 10 percent and reduce costs by 15 to 25 percent within two or three years. Yet, with the numerous applications and systems organizations use across multiple lines of business, it can be challenging enough to unify all of this data to gain a single source of truth and insights, let alone make those insights actionable. ข้อมูลลูกค้าจากหลายๆ platform หรือจากหลายแหล่งที่บริษัทใช้ในการเก็บ สามารถเอามารวมที่ Customer Insights เพื่อการวิเคราะห์ในภาพรวมได้อย่างแม่นยำยิ่งขึ้น McKinsey ได้รายได้เพิ่ม 5-10% จากการใช้งาน และยังลดต้นทุนได้อีก 15-25% ภายใน 2 ปี

Microsoft Dynamics 365 Customer Insights is a customer data platform (CDP) built to help organizations do just that. Connecting seamlessly to systems of engagement across lines of business and vendors, Dynamics 365 Customer Insights offers data activation on your own terms—adding value and complementing your existing investments. Moreover, it allows data to flow both ways—first ingesting and interpreting all of the data from your various systems, applying artificial intelligence (AI) to derive insights, and then activating those insights directly to the line of business applications that enable action.Customer Insights สามารถทำงานร่วมกับหลาย platform เช่น SMS, Line, Facebook, website, mobile application

ตัวอย่างของการใช้ data segmentation เพื่อการสื่อสารถึงลูกค้าอย่างตรงเป้าหมาย ช่วยให้บริษัทขยายงานได้อย่างรวดเร็ว:- Campari Group established API connectors to the numerous data sources that the company draws from, including social media, event marketing, and Wi-Fi connection databases. They quickly began to benefit, thanks to the out-of-the-box, AI-driven data segmentation capabilities of Dynamics 365 Customer Insights.

“In just two weeks, we connected all of the data points in Customer Insights and deployed our first email marketing automation campaign against those segments in the United States,” says Chad Niemuth, Vice President, Global IT—Marketing and Sales at Campari Group. “We then rolled out to the United Kingdom in two weeks and Australia in two weeks. With Dynamics 365, we’re able to be very agile and continuously roll out new capabilities for our campaigns.”

Customer Insights overview

https://www.microsoft.com/en-us/videoplayer/embed/RE4I2vL?maskLevel=0

• Understand Customer Behavior across Touchpoints
  
  
  
• Expand your customer view

• Identify high value customer and at risk

• Recommend relevant products and services